Fractional
Director of Marketing
Executive-level marketing leadership without the weight of a full-time hire.
Work seen in
What is a fractional Director of Marketing?
A retained, senior-level marketer operating at the Director level, guiding strategy, aligning departments, and driving revenue across the entire property.
This is not an agency.
This is not execution-only support.
This is a Director of Marketing for a fraction of the cost without long-term payroll commitments.
What this covers
RevPar-Driven Marketing Strategy
Brand & Positioning Refinement
Ownership-level Reporting & Communication
Seasonal Campaign Planning & Execution Oversight
Website & Digital Ecosystem Direction
Photoshoot & Creative Direction
Full Property Alignment (Rooms, F+B, Spa, Experiences)
Paid Media & Performance Oversight
How it works
A retained (3-month minimum) engagement designed for clarity and momentum.
Bi-weekly leadership calls
Monthly analytics and reporting
Ongoing strategic oversight and direction
Direct access for high-level decision making
Minimum Engagement: 3 Months
Structure
Monthy retainer of $6,000
Approximately 20 hours per month of senior-level involvement.
Work completely remotely with on-property days within the 60-mile drive market, or as discussed.
Contract-based: no payroll, no benefits, no long-term commitment.
Why this model?
A traditional Director of Marketing comes with:
$130-180K Salary.
With this model, you're paying only $6K/month on a retained basis.
Benefits, 401K, Bonus Structure
With this model, you don't pay into any of those.
Long-term Commitment
With this model, retainers start at 3 months, thus no long-term commitment required.