Task Force
Director of Marketing
Executive-level marketing leadership without the weight of a full-time hire.
Think of it like a freelance Task Force Director of Marketing.
Work seen in
What is a Task Force Director of Marketing?
A retained, senior-level marketer operating at the Director level, guiding strategy, aligning departments, and driving revenue across the entire property—for as little as 30 days.
How it works
A retained (30-day minimum) engagement designed for clarity and momentum.
Bi-weekly leadership calls
Monthly analytics and reporting
Ongoing strategic oversight and direction
Direct access for high-level decision making
Minimum Engagement: 1 Month
Structure
Monthly retainer of $4,000
Approximately 20 hours per month of senior-level involvement.
Work completely remotely with on-property days within the 60-mile drive market, or as discussed.
Contract-based: no payroll, no benefits, no long-term commitment.
What this covers
RevPar-Driven Marketing Strategy
Brand & Positioning Refinement
Ownership-level Reporting & Communication
Seasonal Campaign Planning & Execution Oversight
Website & Digital Ecosystem Direction
Photoshoot & Creative Direction
Full Property Alignment (Rooms, F+B, Spa, Experiences)
Paid Media & Performance Oversight
Why this model?
A traditional Director of Marketing comes with:
$130-180K Salary.
With this model, you're paying only $4K/month on a short-term retainer.
Benefits, 401K, Bonus Structure
With this model, you don't pay into any of those.
Long-term Commitment
With this model, retainers start at 30 days with no long-term commitment required.